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2012-05-26
Practical Advertising Seminar - 13 June 2012


 

Interactive Workshop Seminar
 
Practical Advertising for Small to Medium sized Businesses

 

Presented by Marnus Roothman

BA Hons (Media Science); Assessor (SAQA); Mastermind Marketing (Abraham Foundation, USA)

 

Guest Presenter on Social Media Advertising: Juan Quinn

 

A maximum of 30 people can be accommodated to ensure ample interactive participation in practical exercises

 

CONTENT:

Different kinds of advertising; Advertising Technique (the AIDA approach); Successful Communication; Unique Selling Points; What do you want to achieve?; Market Segmentation; writing Advertising Copy; the power of a Heading; basic Advertising Design and Layout; Letter Fonts and Sizes; Potential Pitfalls; Practical Exercises; Media and Channels; In-house Advertising; Ethics in advertising.

 

OUTCOMES:

·         You will understand the different purposes of advertising documents for different products and services; how to choose the most effective type of document/channel/medium for what you want to advertise; and how to approach different market segments

·         You will be able to write correct advertising copy, do basic layout of different advertising documents � AND

·         be able to evaluate advertisements presented to you for approval (and, of course, payment).

 

To find out more about the Presenter, visit www.bodymindfound.co.za

and/or google �Marnus Roothman�

 

Fee: R290 � includes comprehensive workbook; early tea/coffee/snacks; mid-morning tea/coffee; lunch; afternoon tea/coffee

 

Date: Wednesday 13 June 2012 Time: 8 for 8:30 am � 3 pm

Venue: Willows Country Lodge

Just off Lynnwood Road East. Turn off at Botterklapper Street (just east of Presleys, on the northern side of the street (sign showing �Sunrise Rotary Club�). Turn left immediately, and the road will take you to Willows Country Lodge�s parking area.

 

TO BOOK

Send your Name/Firm, number of attendees, contact number, and proof of payment to bodymind@lantic.net or fax to 0866103375. You can also book and pay directly with Marnus, personally or on 079 634 1340 marnusr@gmail.com

 

BOOKINGS CLOSE AT 4 PM ON FRIDAY 8 JUNE

 

Banking Details:

Account name: Body & Mind Foundation; Account nr:         01101370077

Bank: Absa, Ben Swart Street branch

 


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