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Practical Advertising Seminar - 13 June 2012
Interactive Workshop Seminar
Practical Advertising for Small to Medium sized Businesses
Presented by Marnus Roothman
BA Hons (Media Science); Assessor (SAQA); Mastermind Marketing (Abraham Foundation, USA)
Guest Presenter on Social Media Advertising: Juan Quinn
A maximum of 30 people can be accommodated to ensure ample interactive participation in practical exercises
Different kinds of advertising; Advertising Technique (the AIDA approach); Successful Communication; Unique Selling Points; What do you want to achieve?; Market Segmentation; writing Advertising Copy; the power of a Heading; basic Advertising Design and Layout; Letter Fonts and Sizes; Potential Pitfalls; Practical Exercises; Media and Channels; In-house Advertising; Ethics in advertising.
· You will understand the different purposes of advertising documents for different products and services; how to choose the most effective type of document/channel/medium for what you want to advertise; and how to approach different market segments
· You will be able to write correct advertising copy, do basic layout of different advertising documents – AND
· be able to evaluate advertisements presented to you for approval (and, of course, payment).
To find out more about the Presenter, visit www.bodymindfound.co.za
and/or google ‘Marnus Roothman’
Fee: R290 – includes comprehensive workbook; early tea/coffee/snacks; mid-morning tea/coffee; lunch; afternoon tea/coffee
Date: Wednesday 13 June 2012 Time: 8 for 8:30 am – 3 pm
Venue: Willows Country Lodge
Just off Lynnwood Road East. Turn off at Botterklapper Street (just east of Presleys, on the northern side of the street (sign showing “Sunrise Rotary Club”). Turn left immediately, and the road will take you to Willows Country Lodge’s parking area.
Send your Name/Firm, number of attendees, contact number, and proof of payment to firstname.lastname@example.org or fax to 0866103375. You can also book and pay directly with Marnus, personally or on 079 634 1340 email@example.com
BOOKINGS CLOSE AT 4 PM ON FRIDAY 8 JUNE
Account name: Body & Mind Foundation; Account nr: 01101370077
Bank: Absa, Ben Swart Street branch
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